Get Template
For Vale da Lapa, a five-star touristic resort in Carvoeiro, Algarve, Bianca developed a range of marketing materials to support the resort’s sales and promotional activity. Working from the existing brand identity, the focus was on applying the brand clearly and consistently across all touchpoints. This included specification and briefing documents, a primary brochure for both print and digital use, a detailed site map, and supporting materials such as roll-ups.
The materials were designed with clarity and structure in mind, making them practical for sales meetings and presentations. The visual approach was intentionally restrained, allowing the resort itself to remain the focus, while providing a cohesive and reliable set of tools for use across both physical and digital environments.