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L&N Residences is a collection of luxury villas located near the coast between Carvoeiro and Ferragudo in the Algarve, defined by contemporary architecture and a strong focus on build quality. Bianca became involved once the project’s positioning was established and construction was underway, with the aim of supporting that vision through a clear and considered visual identity.
The visual identity was developed in direct response to the architecture and material quality of the homes, with a strategic focus on supporting the positioning and marketing of the development. The logo pairs a cursive L&N mark with clean, sans-serif typography, establishing a clear balance between character and restraint. The grey tone introduced in the mark was used as a unifying device across all brand touchpoints, from brochure materials to billboards and on-site signage, ensuring the identity remained consistent, recognisable and effective across both physical and digital applications.